Over the first decade of this century, the issue of fuel poverty has gained increasing prominence, and central government has established dedicated initiatives focused on delivering warmer homes. There is evidence that living in a cold property has serious consequences for both an individual’s wellbeing and the resulting demand placed on health and social care services. However, there are questions as to whether campaigns and advice aimed at persuading people to improve the energy performance of domestic properties are effective in reaching all sections of the community and whether some groups, such as older people, may be losing out. Knowing what works for different audiences would be valuable for both the energy sector and the health sector.