Evaluating and Improving Energy Efficiency Grant Leaflet Information for the Elderly Fuel Poor

Author: Amanda Palmer
Organisation:
Institute of Energy and Sustainable Development
De Montfort University
Date: 2008
Location: Scotland

The success or failure of energy efficiency schemes directed at domestic consumers depends in large part on effective marketing. Previous evidence has indicated relatively low take-up of such schemes among older people, who form households with some of the highest levels of fuel poverty.

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